Is Your Website Costing You Customers? 5 Signs It's Time for a Redesign
Your website is often the first impression potential customers have of your business. If it’s outdated, slow, or difficult to navigate, you might be losing leads before they even get a chance to engage with you. A poorly designed website doesn’t just look bad—it can hurt your credibility, decrease conversions, and ultimately cost you sales.
So, how do you know if your website needs a refresh? Here are five clear signs it’s time for a redesign.
1. Your Website Looks Outdated
First impressions matter. If your website looks like it belongs in the early 2010s, visitors may assume your business is outdated too. Design trends evolve, and customers expect a sleek, modern, and visually appealing experience.
Signs of an outdated website:
Old-fashioned fonts, colours, and layouts
Cluttered design with too much text
Stock images that don’t represent your brand
Quick Fix:
Update your website with a clean, modern design that reflects your brand. Use high-quality images and ensure your content is easy to read and navigate.
2. Your Website Isn’t Mobile-Friendly
Over 60% of web traffic now comes from mobile devices. If your website isn’t optimised for mobile, you’re frustrating potential customers and pushing them toward competitors.
Signs your site isn’t mobile-friendly:
Text and images don’t adjust properly on smaller screens
Buttons are too small or difficult to click
Visitors have to zoom in to read content
Quick Fix:
Use a responsive design that automatically adapts to different screen sizes. Google’s Mobile-Friendly Test can help you determine if your site meets modern mobile usability standards.
3. Your Website Loads Too Slowly
Speed matters. Research shows that 53% of visitors leave a website that takes longer than three seconds to load. If your website is slow, you’re losing potential customers before they even see your content.
Common causes of slow websites:
Large, uncompressed images
Too many plugins or outdated code
Poor hosting services
Quick Fix:
Optimise images by compressing them before uploading
Minimise the use of unnecessary plugins and scripts
Upgrade to a faster hosting provider
Use a Content Delivery Network (CDN) to improve speed
4. Your Website Isn’t Generating Leads or Sales
Your website should be a lead-generating machine. If visitors aren’t converting into leads or sales, something is wrong.
Signs your website isn’t converting:
High bounce rate (people leave quickly after landing on your site)
Few or no contact form submissions
No clear calls-to-action (CTAs)
Quick Fix:
Add clear CTAs like “Book a Call,” “Get a Quote,” or “Subscribe to Our Newsletter”
Simplify contact forms—only ask for essential information
Use trust signals like testimonials, case studies, and security badges
5. Your Website Isn’t Showing Up on Google (SEO Issues)
If your website isn’t ranking on Google, potential customers won’t find you. A lack of SEO (Search Engine Optimisation) could be costing you valuable traffic.
Common SEO issues:
No keyword optimisation
Missing meta titles and descriptions
Slow page speed (which impacts rankings)
Quick Fix:
Optimise each page with relevant keywords
Write compelling meta titles and descriptions
Improve site speed and mobile usability (both key SEO factors)
Ready for a Website Redesign?
If your website is showing any of these signs, it’s time for an upgrade. A well-designed website helps you attract and convert more customers while building trust and credibility.
Need help revamping your website? Let’s create a high-performing site that works for your business. Book a free website audit today!